MURAL TIP #21 | How to Pitch to Mural Clients when you're Starting Out

As a muralist, pitching to businesses or potential clients can be a bit intimidating, but it can be quite easy. You’ll never know if you don’t try, so give a few of these ideas a go and see if you can get that dream project!

Build your portfolio

Sometimes it’s easy to just want to jump into pitching before getting some photos together, but before you start pitching, make sure you have a portfolio that showcases your best work. This can include photos or videos of murals you've painted, sketches, or other artwork you've created. Make it right now and just add to it as you have more projects. I’ve started using a page on my website as a portfolio as I find that more convenient.

Research potential clients

At the beginning, you might not have much say on who you will work for. However, always be on the lookout for businesses, organizations, or individuals who may be interested in commissioning a mural. Some good ideas are schools, community centers, cafes, or other public spaces.

Create a proposal

Once you’ve decided you’re ready to reach out, write a proposal that includes a brief introduction to who you are, what you do, and what you're offering. Make your offer enticing - how will you improve their space?! Make sure to make yourself sound awesome: highlight your skills, experience, and any relevant training or education. And of course, provide examples of past murals you've painted. Keep the message short and don’t go into too many details right away. It’s important to gauge their interest before making an entire timeline for the potential project:)

Network

While waiting on responses from people, go to art events, join online communities, and reach out to other muralists to build your network and possibly find potential clients.

Personalize your pitch

An important thing to note is that when you reach out to potential clients, make sure you personalize your pitch to their needs and interests. Show that you’ve done your research, you understand their vision and tell how you can bring it to life.

Be confident and professional

When you're presenting your proposal or meeting with potential clients, make sure you come across as confident and professional. Don’t tell people you’re a beginner or they might be worried you won’t be able to handle the project. Be prepared to answer any questions they may have and be flexible in your approach if necessary.

Now you are ready to increase your chances of landing your first mural client and getting your name out there! Good luck!

I talk about all of this and more in my mural courses HERE, or simply sign up below for my newsletter and to get more tips and tricks sent right to you!